Luxury Home Staging & Real Estate Merchandising

Realtor Testimonial:

Home Staging Statistics:


Feb, 2010 Staging Statistics Report

Acrobat PDF File - Requires Acrobat Reader


  

 


Staged Homes Sell For More Money:  Statistics show that homes that have been professionally staged, on average, sell for 6% to 10% more then non-staged homes. Survey results very, according to source and market, but some research such as from the U.S. Housing and Urban Development reports that a staged home will sell, on average, for 17% higher than an un-staged home. There are actually many homes that see even higher gains after staging.  But no matter what source you look at, the evidence is obvious - staged homes bring higher selling prices then those that are not staged. A National Association of Realtors survey found that "the longer a home stays on the market, the further below list price it drops. Homes that sold in the first 4 weeks averaged 1% more than the list price; 4 to 12 weeks averaged 5% less; 13 to 24 weeks averaged 6.4% less; than list price; and 24 weeks averaged more than 10% less than list price".  The longer your home remains on the market, unsold, the higher the probability that it will need to undergo a price reduction.  Many homes, in today's market actually undergo several price reductions.

Staged Homes Sell Much Faster Than Un-Staged Homes:  Nationwide, the Average # of Days on the Market for Staged Homes is now 40.5 Days.  This is opposed to homes that are placed on the marked and not staged, of which the average time before they sale is 263 Days.  That's almost NINE MONTHS, UNSOLD when NOT Staged, but Just Under ONE MONTH when homes ARE Staged!  This reflects a 78% Reduction of Time On The Market!!!
Staging Absolutely Does Work!

First Impressions Are CRITICAL!!!
It has been said that buyers make up their mind about a home within less then the first 30 seconds after they first set eyes on the property.  In fact, some realtors will tell you that it's more like 15 seconds or perhaps only FIVE seconds After having been in the communications industry for several decades, from experience, my belief is that the reality is probably closest to the FIVE Second mark. At Million Dollar Stagers we make those initial impressions really count.  Click on the link below to read the Realtor.org article where it talks about how valuable first impressions really are...

Image is Everything: Creating a Positive First Impression is Key to Selling Your Home. 

Cost Of Staging:  Staging doesn’t cost a dime. That's because Home Staging is actually an investment that almost always generates a return (ROI) far greater than the original cash outlay.  In a 2007 Home Gain Survey of over 2000 realtors, it was discovered that even a $500 Staging Investment recovered over 343% of the cost in the sale of their home.  The economy and the Real Estate Market has changed a lot since that time, but this relationship between staging as an investment and a ROI has not.  Staging still generates great returns and you will always be far better off staging your home, as opposed to not staging it.  Remember - The cost of Staging is FAR LESS THAN YOUR FIRST PRICE REDUCTION!




Visualization:
Only 10% of home buyers can visualize the potential of a home. This is why staging a home is critical! You don’t want the advantages of your home overlooked and left up to the buyer’s imagination.

Improved Décor:
  36% of buyers will pay a "premium" simply for improved decor because... People don't buy houses, they buy homes. (source: American Society of Home Stagers & Re-designers - ASHSR)


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